An application can be technically very well put together. If the user does not use it, cannot find information, search or click too much, processes do not run more efficiently, but it slows down. And in the worst case it costs customers or assignments. That is why User Experience Design at FlowFabric is an integral part of our project teams. Because when designing innovative applications, the business objectives are essential, but the user objectives are just as important. We optimize the process in this way, for the best interaction with our customers’ target group.