The rollout of an omnichannel strategy is high on the agenda of retail organizations. The volume of products continues to grow. A lot of basic product information is nowadays supplemented with detailed views, images, descriptions, and commercial texts. Also, retailers have to deal with short life cycles of products presented through (inter) national markets and various new sales channels.
Correct and manageable product information that is unambiguously available on various online and offline sales channels is not an easy task. Yet this is the foundation of an omnichannel strategy. It is essential to manage information centrally and to make it available outside the organization. Especially if your organization has many systems that contain fragmented product information. Also, most systems are often less suitable for smartly handling media-independent information. Organizations are looking for one truth when it comes to product information.
