Where previously retail and wholesale organizations were primarily focused on orders, their view has now broadened. Driven by various omnichannel issues, the customer and customer experience are also central. Organizations need to change and deal differently with their customer relationships. The online and offline worlds are increasingly merging. On the one hand, online activities are seamlessly integrated into a comprehensive proposition to customers. On the other hand, pure online players initially open their stores at strategic locations. This development is reflected in the IT landscape.