Already in 2010, Carel van Rijsewijk, ICT Manager at Welkoop, came into contact with the founders of FlowFabric Kjeld Cornelissen and René Tusveld. At that time, there was an immediate need at Welkoop to optimize the folder process. Van Rijsewijk: “At the time, FlowFabric had just started as a Mendix partner, and we got into a conversation via email. Our folder process was not optimal. On the one hand, because many disciplines were involved and the required data was not centrally available. On the other hand, it was a manual and, therefore, error-prone process. A workflow had to be made to create a high-quality folder, and enough data had to be available.
Because I saw a future development based on low-code, I presented the challenge to FlowFabric to solve our problem within two months. This has resulted in the first version of the FlowFabric Promotion Manager! Based on the application knowledge of FlowFabric and our knowledge of the business, we developed this application together. It is nice to see that other retail organizations have also been helped with this in recent years.